Director or VP Marketing and Bizdev, USA

What is the Job Like?

Location: USA

Directi is a $300+ million group of businesses, providing various web products and services to millions of global users. Directi businesses include ResellerClub, LogicBoxes, .pw, Answerable.com, and Skenzo. The combined Product Portfolio of Directi includes - Web and Email Hosting services, Domain Registration services, Communication and Collaboration apps, Social Networking software, Instant messaging software, Antispam and Antivirus Solutions, Domain Registration and provisioning platforms for ISPs, Traffic Monetization Solutions, Online Advertising Solutions, DNS Management Products and much more.

We are 600 people strong, spread across 5 offices in 3 countries. As a part of our expansion strategy we are looking to establish a growing presence in the United States to exponentially increase our current market share in North America. As the Director / VP Marketing and Bizdev you will be in charge of leading this initiative.

Your responsibilities will include setting up our initial presence in the United States, in coordination with our HQ, and identifying, inducting and leading a team of "A" players to expand our customer and channel partner base. Your profile will involve cross-cutting responsibilities including strategy, marketing, research, advertising (online and offline), business development, general management and other associated functions.

Without any physical presence in the United States, Directi businesses already service 415,000+ customers and 4,000+ channel partners across North America. You will be required to devise and implement rapid expansion strategies to deliver double / triple digit growth year after year in terms of market share for our products and services.

You will lead conventional and creative, online and offline sales and marketing initiatives including advertising, direct marketing, participating in relevant conferences, developing strategic partnerships, SEO, generating lead databases, conducting webinars, promotional offers, affiliate programs, social media marketing, PR, online marketing through forums, user groups, viral marketing etc.

You will leverage the expertise and experience of seasoned associates at our headquarters and will utilize resources at our global offices in an effective manner to take decisions on as well as implement specific marketing programs. You will be expected to deliver a high ROI on all your marketing initiatives.

Who should apply for these roles?

You are a seasoned strategy / marketing / sales professional with over 8 years of industry experience, atleast 4 of which have been spent in leading marketing initiatives for a web services company (preferably a Web Host, Domain Registrar, Web 2.0 company etc)

You have immaculate written and oral communication skills, excellent negotiation skills, business acumen and a penchant for sales and marketing. You love closing, and can sell a refrigerator to an eskimo. Despite your non-geek status, you love technology and are an early-adopter of the latest in gizmos and software. You are target-driven, extremely motivated and a logical and creative thinker.

You have experience in market research, targeting and segmentation, planning and implementing advertising campaigns (online and offline), building kick-ass presentations, negotiation, event management, client relationships, affiliate marketing, channel development, social media marketing, product evangelism, viral marketing etc. Additionally you are a people's person and a good leader.

Bonus Points:

Active blogger
Dilbert fan
Have talked your way out of multiple traffic tickets

Benefits & Perks

Directi employees love their jobs, and not just because we offer the most competitive salaries in the industry. Our excellent benefits include everything from great medical and life insurance to meals catered by the world-famous Taj Hotel. Our workspaces are comfortable and fun, complete with bean bag chairs, ping pong tables, and all of the snacks you can eat. We have no dress code (tee-shirts are a-ok!) and we take breaks to play games or chat whenever we like. In addition, we have flexible work hours and flexible holidays, which means that employees pick their own hours and can take longer vacations

. Speaking of vacations, did we mention that Directi has its own concierge that functions as a travel agency?

In short, all of our policies are geared toward making our employees love their jobs. For us, the bottom line is productivity. We are passionate about building the next generation of web products, and we believe that happy employees are the key to achieving this goal. If you like the idea of working in an exciting workspace on cutting-edge internet products that make a truly global impact (and wearing flip-flops to work), then we want to get to know you!