Communications and PR Associate

Job Description:

Directi is a 1200+ crore group of businesses, that provides mass-market Internet products, to millions of Customers worldwide. You will be a part of the marketing team and will be handling a 360 degree marketing communications job that will include handling and co-ordinating press relations (both domestic and international), internal and external events, award applications, promos, advertising, marketing and liasioning with vendors. You will directly report to the CEO of the organisation.

Responsibilities:

• Handling both Indian and International press relations that includes writing press releases, drawing PR plans, co-ordinating with external PR agencies, media relations and related tasks
• Identifying potential award applications and other felicitations, and collating information and preparing award applications for the same
• Planning and executing promos and other marketing initiatives
• Identifying, managing and co-ordinating event sponsorships for product promotions, brand building and marketing
• Identifying potential media outlets and drawing up effective advertising campaigns for different business units of the company
• Maintaining the company brand image while executing press activities / advertising / promos / events
• Co-ordinating with multiple departments for various marketing related tasks
• Writing content for the media, internal and external announcements, press releases and other marketing collaterals
• Constantly tracking and keeping in touch with various media vehicles including relevant newspapers, magazines, industry publications, online resources etc.
• Formulating strategies to lead company’s media policies
• Defining, documenting and implementing processes for managing PR

Requirements:

Age:

• Less than 29 yrs of age

Experience:

• 1+ yrs of experience in a similar role, preferably in an IT company or a PR Agency

Educational Qualifications:

• Preferably Mass Media graduate or a PG in Public Relations / Marketing

Detailed Requirements:

• Excellent verbal and written communication skills
• Demonstrated ability to take initiative and be proactive
• Excellent follow up and reporting skills
• Excellent negotiation / convincing skills
• Ability to establish and maintain credibility with media, vendors, peers and management
• Sound knowledge of marketing / branding and public relations concepts
• Working knowledge of the Internet and basic internet applications and good Technical aptitude
• Ability to document and build processes for repetitive tasks
• Quick and creative thinker
• Excellent research and analytical ability
• Avid reader of offline and online resources – periodicals, newspapers, magazines, blogs etc
• Meticulous, methodical & extremely well organized